Category Archives: Case Studies

National Conservation Service Business Cards

Card Envy!

When first impressions count so much, how do you feel when you hand over your business card?

Is it tactile, colourful, tells a story, thicker than most, a different shape, unusual material… Is it memorable?

We love our business cards and have always spent a long time in trying to make them stand out and be remembered. We feel proud to reach into our pockets and hand a card over to see what reaction we get. We also have a collection of business cards that we keep in our “card envy” pile.

Being in the creative industries we are lucky and able to be extremely creative and different when it comes to our marketing, however when creating a design for our clients it doesn’t mean we have to hold back on making it noticeable and reflect an essence of what it is the company specialises in.

We have just created a new corporate identity for the National Conservation Service and one of the first items of marketing they wanted was a business card. To give you a brief overview of the company, NCS provides support and expertise in the conservation and care of parchment, paper objects, books, manuscripts and seals for museums, libraries, archives, businesses and private collections. It was only natural that the paper the cards were printed on had to be tactile and have a beautiful quality to them. The paper stock used was Colorplan duplex, mid green/natural. We used a gold foil to the dark green side and a subtle deboss to the winter-white reverse. The results correlate well with the activities of the organisation and enhance their brand – we’ve also had some very nice feedback on comments when they have handed them out. For more images of the card please go to our “branding” Portfolio>

So the next time your business card reserve is getting low why not try something different? It doesn’t need to break the bank and with a little bit of thought you can get some amazing results.

For a little bit of fantasy fun, if you could have any business card you wanted not having to worry about the price, what would it be like? Would it be able to talk, show a movie, smell of something, what colour, made out of what material, how would it amaze others?

 

 

 

annamariewaxing

The day Anna-Marie got her fingers burnt…!

Ok, so we get to do some really strange things at Bussroot! This has to be one of the quirkier ones! 

We were asked to come up with a presentation brochure with a difference. What a brave thing to ask a design team I say… and oh so wonderfully liberating for us! So we got our thinking-caps on and came up with a beautiful brochure that was printed on Colourplan with a Morocco emboss in two tone, ecru and green. The pièce de résistance was a bespoke wax seal that sealed the brochure closed. The client was open to the idea and let us play.

After getting the customised seal made overnight and delivered the next day, Anna-Marie set about the task at hand. We had two colours of wax, a traditional black sealing wax and a modern pearlised light green, the black wax was the first to be tested. After drawing around the seal with a pencil on to greaseproof paper (we didn’t have enough time to seal the finished printed brochures, so had to supply the wax seals separately to be stuck on before they were flying to Sweden), the wick on the sealing wax was lit and very quickly it started to drip. This was a rather tricky process as the flame had to be held at exactly the right angle, not too deep as the flame would burn the wax to quickly and burn, too small an angle and it would drip to slowly and dry too quickly! Once a even (well as even as you can with dripping wax) circle was made Anna-Marie had to work very quickly with a cool and slightly oiled seal to press down, not too firmly but not too soft onto the wax to make the perfect impression. She was quick to find out that if you didn’t leave it long enough you pulled up all of the wax, leaving it on to long and it stuck fast not to be removed without breaking the fragile seal.

After some very burnt fingers and a few disaster-darlings she soon had it off to a fine art, perfecting the seals in both colours ready and boxed to go onto the brochures.

Just another creative day in the Bussroot office!

For a more detailed Case Study of the finished brochure go take a look at our portfolio >>

THE LORD OF PRINT

How can you ignite the spark of interest and make technical information more inspiring in an industry where services involve many complicated processes? When Longridge Print approached Bussroot to create an unconventional concept for a new marketing campaign focusing on their specialist print services, the affable Lord Longridge was born. With the strap line ‘A spiffing service and no finer pedigree in print’; this fictious character introduced himself as Lord Longridge of Mill Brook, charming aristocrat and just of late, adventurer! Following studio photography complete with a variety of appropriate costumes and a befitting male model, we then created a campaign with Lord Longridge having reputable credentials, drawn from a line of ‘fantastically convivial’ characters, cast from the same mould as Phileas Fogg and the inhabitants of Michael Palin’s ‘Ripping Yarns’ serial. Regular episodes of the Lord’s adventures would keep clients updated and informed on print innovations and services with an entertaining and humorous ongoing message. This concept was designed to run seamlessly through all mediums of marketing, with an updatable website, a Christmas promotion and postcard campaign with liveried vehicles planned for the future. Lord Longridge now has devoted followers on Facebook and Twitter, with a life-sized cardboard figure standing in pride of place in the Longridge Print reception, proving that no industry needs to be portrayed as mundane with a ‘one size fits all’ approach to marketing. An engaging message will speak volumes, taking your customer on a journey of discovery way ahead of your competitors.